ABOUT
At Greekmadness, every piece is chosen with intention — where heritage meets modern elegance.
Founded by Valerie Pappafotopoulos Koen, a Greek-born curator with a deep appreciation for meaningful design, the brand is rooted in the timeless symbolism of the mati — the Greek evil eye — an emblem of protection, strength, and positive energy. What began as handcrafted pieces for close family and friends has grown into a distinctive collection of accessories that embody both purpose and style.
Growing up in a Greek family, the mati was more than a symbol — it was a way of life. Val’s father instilled in her the belief in its power and meaning from a young age, teaching her the importance of protection, intention, and carrying that energy with you wherever you go.
The collection is a blend of handmade pieces, original designs, and thoughtfully sourced finds, each selected for its quality, aesthetic, and connection to tradition. Inspired by Greek culture and a love for effortless, everyday style, every piece is meant to be worn with ease — layered, styled, and carried with you through daily life.
Greekmadness has grown organically through a loyal community that values pieces with meaning — not just how they look, but what they represent. Rooted in the spirit of the mati, each piece carries a sense of protection and intention, while remaining effortlessly stylish.
With a continued focus on quality, intention, and timeless design, the brand continues to evolve while staying true to its roots.
More than accessories, these are pieces of protection, connection, and personal expression.
Wear the mati. Wear it with purpose.
More than accessories, these are pieces of protection, connection, and personal expression.
